1.
How can Al-Munir Group make
guests feel ‘special’ and ‘highly valued’?
- Discount the price, coupon, free
breakfast, providing information about hotel and around the hotel.
2.
What can the group do to a)
reward loyal customers, and b) persuade guests who have stayed once to return?
a- Point card, gift (if customer is
birthday, we present the gift)
b- Discount the price, upgrade the room,
extra service (welcome drink, free breakfast, and travel information), better
amenities.
3.
What can be done to make staff
more motivated and customer-oriented in their approach to their work?
- Increase their salary, studying outside (employees
can select the place, for instance expensive hotel and restaurant, Disney land
and so on)
4.
What questions should the management
be asking in order to gather information for an accurate, up-to-date profile of
each guest? For example: How did the guest find out about the hotel?
- How often? How many? Why do you chose
this hotel? The
hotel only check the score sheet. They should add question (why, what do you
think?)
5.
How can the group maintain its
relationship with guests once they have left its hotel?
-Refer to 2-b.
6.
What other actions can the
group take to improve customer loyalty, increase the average scores in the next
customer satisfaction survey and get back its four-star rating?
- Providing information of region (restaurant,
café. place) Sending the e-mail (attached the land scape picture),
Creating APP for information including 1-5,
customer easily access and use the system.